This seasonal product sometimes consists of a set of magnificence, skincare, and private care objects packaged individually behind numbered doorways or compartments. These are opened every day within the lead-up to a vacation, mostly Christmas. Retailers like Goal usually collaborate with magnificence manufacturers similar to Ulta Magnificence to create distinctive variations containing a curated choice of sample-sized or miniature merchandise. This gives customers an inexpensive strategy to experiment with totally different manufacturers and product classes.
These collaborative reward units have change into more and more common in recent times, providing important worth to each customers and taking part retailers. For customers, they supply a chance to find new merchandise and types, usually at a cheaper price level than buying full-sized variations. For retailers, they drive vacation gross sales and promote model loyalty. The historic precedent for introduction calendars dates again to the nineteenth century, originating in Christian traditions. The fashionable iteration that includes magnificence merchandise has advanced this custom, changing into a extremely anticipated annual launch for a lot of magnificence fans.
