This phrase refers back to the retail technique of promoting Banana Boat sunscreen merchandise inside Goal shops. This placement leverages the established buyer base of a giant retailer to succeed in a wider shopper marketplace for solar safety merchandise. An instance can be the position of assorted Banana Boat sunscreen SKUs (Inventory Protecting Items), reminiscent of sprays, lotions, and children’ formulation, on cabinets inside the well being and sweetness sections of Goal shops.
The supply of this specific model of solar safety inside a significant retail chain offers comfort and accessibility for shoppers. Having a wide array available contributes to public well being initiatives by encouraging solar security practices. Traditionally, sunscreens have advanced from area of interest merchandise to widely known requirements for pores and skin most cancers prevention, and their strategic placement in shops like Goal displays this shift in shopper understanding.
