This phrase refers to a particular line of sleepwear offered by the retailer Goal. It probably signifies a model or assortment designed by or named after a person recognized as “Ms. Rachel.” The sort of product usually falls inside the broader class of girls’s attire and targets a shopper demographic inquisitive about snug and trendy sleepwear choices.
Retailers usually use branded sleepwear strains to cater to particular buyer preferences, providing variations in design, materials, and value level. Profitable private-label manufacturers can construct buyer loyalty and drive gross sales. Using a private title, like “Ms. Rachel,” can create a way of familiarity and personalization, probably interesting to shoppers in search of a particular aesthetic or associating the title with optimistic qualities like consolation or model. This method may also be a technique for differentiating merchandise inside a aggressive market.
