This phrase refers back to the supposed client group for outerwear designed by the style designer Nili Lotan. It encompasses demographic elements like age, earnings, way of life, and aesthetic preferences. For instance, a high-end, minimalist coat is perhaps geared toward prosperous professionals aged 35-55 who prioritize high quality and timeless design.
Understanding the particular client group is essential for efficient advertising and product growth. By precisely figuring out the audience, manufacturers can tailor their messaging, distribution channels, and even design components to resonate with the specified client. This focused method maximizes return on funding and strengthens model loyalty. The evolution of this goal demographic over time may mirror broader shifts in trend developments and client habits.
