This phrase refers back to the availability of premium false eyelashes from a particular model at a well-liked retail chain. This enables a wider shopper base entry to usually online-exclusive merchandise. For instance, a buyer might buy these eyelashes whereas searching for groceries or different home items.
Providing higher-end magnificence merchandise in a mass-market setting supplies comfort and probably introduces the model to new prospects. This technique can enhance model visibility and gross sales, whereas concurrently providing shoppers a simplified buying expertise. Traditionally, such collaborations between specialised manufacturers and enormous retailers have confirmed profitable in increasing market attain for area of interest merchandise.
