This phrase refers back to the availability of Mattress Head model hair styling merchandise at Goal retail shops. It signifies a particular product line (Mattress Head, recognized for its various vary of styling sprays) being supplied inside a selected retail surroundings (Goal, a well-liked mass-market retailer). This enables shoppers to conveniently buy these styling merchandise whereas searching for different items.
The intersection of a specialised hair product model with a extensively accessible retail chain provides a number of benefits. It expands the attain of Mattress Head merchandise, making them available to a broader shopper base. For Goal, it diversifies product choices, attracting prospects keen on particular hair care options. This strategic placement can increase gross sales for each the model and the retailer. Traditionally, the sweetness and private care market has seen a pattern towards wider distribution of specialised manufacturers, reflecting shopper demand for larger product accessibility and selection.