This phrase refers back to the meant client group for Garnier’s hair coloring merchandise. For instance, a vibrant, semi-permanent shade could be geared toward a youthful demographic, whereas a long-lasting, gray-covering method may very well be marketed in the direction of a extra mature client. Understanding the nuances of client preferences permits Garnier to tailor its product improvement, advertising and marketing methods, and retail placement for optimum attain and affect.
Precisely figuring out the specified client base is crucial for efficient product improvement and advertising and marketing. It allows an organization to fine-tune product formulations, select acceptable packaging and messaging, and choose the appropriate distribution channels. Traditionally, mass-market hair colour was usually offered generically. Nevertheless, because the market has change into more and more segmented, manufacturers like Garnier have acknowledged the worth of making merchandise and campaigns tailor-made to particular wants and wishes, resulting in elevated buyer satisfaction and model loyalty.
