This phrase represents a selected product area of interest throughout the broader toy market: merchandise associated to the Disney character Elsa from the film Frozen, offered by the retailer Goal. It encompasses a spread of merchandise, from dolls and costumes to playsets and equipment, all centered across the standard character and franchise. An instance could be an Elsa-themed singing doll obtainable for buy at a Goal retailer.
The recognition of this product class stems from the enduring success of the Frozen franchise. Goal’s prominence as a serious retailer additional amplifies the market attain. For customers, the provision of those merchandise at Goal presents comfort and aggressive pricing. For Goal, it represents a big gross sales alternative and a approach to appeal to households and younger kids to their shops. The historic context includes the discharge and subsequent cultural influence of the Frozen movies, mixed with Goal’s established retail presence.