The phrase refers to a selected demographic sought by a distinguished magnificence model specializing in hair care and beauty merchandise formulated for girls of coloration. This audience sometimes encompasses people with darker complexions and textured hair, searching for merchandise designed to handle their distinctive wants and improve their pure magnificence.
Specializing in this shopper group holds important significance each for the model and for the people themselves. For the model, it represents a devoted market section that advantages from specialised product growth. For customers, it signifies recognition and validation of their particular magnificence wants, providing entry to merchandise designed to reinforce their pure options slightly than conform to mainstream beliefs. Traditionally, this market has typically been underserved, making this focused strategy a constructive step in direction of inclusivity and illustration inside the magnificence trade.