This phrase signifies the aiming of a selected meals product, a ready macaroni and cheese dish from the restaurant chain Panera Bread, at a selected shopper group or retail location. For instance, this might confer with Panera Bread promoting their macaroni and cheese in Goal shops, or it might symbolize advertising efforts targeted on Goal’s typical buyer demographic. The core idea includes the intersection of a branded meals merchandise with a selected retail setting or shopper base.
Understanding this intersection is essential for market evaluation and enterprise technique. By pinpointing the meant viewers and distribution channels for a selected product, companies can tailor their advertising and gross sales efforts for max effectiveness. Traditionally, collaborations between restaurant chains and retail shops have supplied alternatives to broaden market attain and introduce merchandise to new shopper segments. This technique can profit each the restaurant model and the retailer, making a synergistic relationship that enhances gross sales and model recognition.