This phrase signifies the supposed viewers or client group for the second technology of Apple’s premium wi-fi earbuds. As an example, advertising and marketing campaigns would possibly concentrate on particular demographics based mostly on age, way of life, or technological affinity, akin to younger professionals, frequent vacationers, or audiophiles. Understanding the precise traits of this client group is essential for efficient product placement and promoting.
Defining the best purchaser permits for extra environment friendly allocation of selling sources and will increase the chance of profitable product adoption. By tailoring messaging and promotional actions to resonate with the precise wants and needs of this group, firms can maximize their return on funding. Traditionally, Apple has typically focused early adopters and customers looking for premium expertise experiences, however broader market penetration typically follows with subsequent product iterations.
