9+ Best Acrylic Paint Sets at Target 2023


9+ Best Acrylic Paint Sets at Target 2023

An artist in search of provides at a big retail chain may search for a set of acrylic colours packaged collectively on the market. This usually contains a wide range of hues in tubes or jars, typically catering to newcomers or these in search of a handy, all-in-one resolution for his or her portray wants. Such collections can also embody brushes, palettes, or different equipment.

Pre-packaged assortments provide affordability and accessibility, making them a horny choice for novice artists, college students, and hobbyists. The supply of those units in mass-market retailers broadens entry to artwork provides, probably fostering creativity in a wider inhabitants. Traditionally, buying a various vary of pigments typically required visiting specialised artwork shops, a barrier probably overcome by the widespread availability of those bundled merchandise.

This dialogue will additional discover components influencing choice, comparable to pigment high quality, colour selection, and supposed purposes. Subsequent sections will delve into particular product comparisons, buyer critiques, and strategies for using these versatile and available portray supplies.

1. Acrylic

“Acrylic” inside the context of “acrylic paint set goal” refers back to the particular kind of paint utilized in these units. Understanding the properties of acrylic paint is essential for appreciating the worth and limitations of such merchandise.

  • Polymer Emulsion:

    Acrylic paint is a fast-drying paint fabricated from pigment suspended in an acrylic polymer emulsion. This artificial resin base distinguishes it from oil and watercolor paints, impacting drying time, sturdiness, and end. For instance, the speedy drying nature of acrylics permits for layered software with out colour mixing, a attribute related for newbie artists utilizing a set from a common retailer.

  • Water-Primarily based Nature:

    Being water-based permits for straightforward cleanup with cleaning soap and water, a big benefit for informal customers or these working in areas the place solvents are undesirable. This ease of use makes acrylic paint units interesting to hobbyists who might not have devoted studio areas.

  • Versatility:

    Acrylics can mimic the looks of each watercolors and oils relying on the strategies employed and mediums used. This versatility permits for a variety of inventive expression, making them appropriate for numerous tasks typically undertaken by people buying introductory units. As an example, a newbie can experiment with washes, impasto strategies, or dry brushing with a single set.

  • Sturdiness and Permanence:

    As soon as dry, acrylic paint turns into waterproof and comparatively sturdy, not like watercolors. This permanence makes it appropriate for a wide range of surfaces, from canvas and paper to wooden and material, increasing the inventive prospects for customers of those units. This resilience contributes to the longevity of paintings created with these available paints.

The properties of acrylic paintits polymer base, water-based nature, versatility, and durabilitycontribute considerably to the attraction of “acrylic paint set goal.” These qualities place such units as a handy and accessible entry level for people exploring inventive expression by means of portray.

2. Paint

Paint, within the context of acrylic paint set goal, represents the core inventive medium facilitating inventive expression. The standard, consistency, and pigmentation of the paint considerably affect the ultimate final result of any paintings created utilizing these units. Trigger and impact are immediately linked: superior paint formulation ends in vibrant, long-lasting colours, whereas low-quality paint might result in boring, simply fading outcomes. This has sensible significance for customers; understanding paint properties empowers knowledgeable buying choices. For instance, a pupil in search of to create vibrant paintings would profit from a set containing richly pigmented paints, whereas a newbie experimenting with primary strategies may prioritize affordability over intense colour saturation. The character of the paint itself dictates the potential of the set.

A number of components contribute to color high quality inside these units. Pigment focus influences colour depth and vibrancy. Binder high quality impacts the paints adhesion, sturdiness, and resistance to cracking or fading. Viscosity determines the paint’s circulation and mixing traits, impacting strategies like layering or washes. Contemplating these components is essential. As an example, a set containing high-viscosity paints could also be much less appropriate for detailed work, whereas paints with low pigment focus might require a number of layers to attain desired opacity. These traits immediately impression the consumer expertise and the achievable inventive outcomes.

Finally, the paint part inside acrylic paint set goal determines the set’s sensible worth. The interaction between pigment, binder, and viscosity dictates the paint’s conduct and longevity, immediately influencing the inventive potential and general consumer satisfaction. Recognizing this connection empowers knowledgeable selections aligned with particular person inventive objectives and ability ranges. This understanding allows customers to judge product choices successfully, maximizing the probability of attaining desired inventive outcomes.

3. Set

“Set,” inside the context of “acrylic paint set goal,” signifies a pre-assembled assortment of acrylic paints curated for a selected objective. This idea of a pre-determined assortment has vital implications for each the producer and the patron. Producers leverage “set” to cater to specific wants and worth factors, influencing buying choices. Shoppers profit from the comfort and potential price financial savings of buying a curated choice versus buying particular person tubes. Trigger and impact are evident: the composition of the set immediately impacts the consumer’s inventive prospects and general expertise. For instance, a set designed for newcomers may embody a restricted vary of major colours and primary brushes, whereas a set focused at extra skilled artists may provide a broader spectrum of hues and specialised mediums.

The “set” format performs an important function within the accessibility and affordability of acrylic portray. By providing a bundled choice of important colours and instruments, these units decrease the barrier to entry for aspiring artists. Think about a pupil exploring portray for the primary time; buying a whole set offers a right away place to begin, eliminating the necessity for in depth analysis and particular person purchases. Conversely, knowledgeable artist in search of particular pigments may discover the restrictions of a pre-defined set restrictive. The sensible significance of “set” lies in its skill to deal with particular wants, from introductory exploration to specialised purposes. A panorama portray set, for example, may prioritize earth tones and particular brushes appropriate for depicting pure scenes.

The “set” part of “acrylic paint set goal” offers construction and course, notably for these new to acrylic portray. It represents a curated method to artwork provides, balancing comfort, price, and artistic potential. Whereas skilled artists might discover limitations in pre-defined units, their worth for newcomers and hobbyists stays plain. The “set” idea facilitates entry to inventive expression, fostering creativity by providing a streamlined and accessible pathway to exploring the world of acrylic portray.

4. Goal

“Goal,” within the context of “acrylic paint set goal,” signifies greater than only a retail location; it represents a strategic intersection of product and client. Goal’s market positioning as a common merchandise retailer catering to a broad demographic immediately influences the varieties of acrylic paint units provided inside its shops. Trigger and impact are intertwined: Goal’s concentrate on worth and comfort dictates the affordability and accessibility of those units. This has sensible implications for customers in search of available artwork provides with out the necessity to go to specialised artwork shops. Think about a guardian buying a newbie’s acrylic paint set for his or her little one; Goal offers a handy, one-stop purchasing expertise. Conversely, knowledgeable artist in search of particular pigments or high-end supplies might discover Goal’s choice restricted. Goal’s function as a mass-market retailer immediately shapes the provision and traits of the acrylic paint units it affords.

The affordability of acrylic paint units at Goal typically correlates with sure product traits. Units focused in the direction of newcomers or hobbyists might prioritize worth level over professional-grade pigment high quality or in depth colour ranges. This isn’t inherently adverse; it displays Goal’s strategic concentrate on catering to a selected client phase. A pupil experimenting with portray strategies might discover an reasonably priced set completely enough, whereas knowledgeable artist would doubtless search higher-quality supplies elsewhere. Understanding Goal’s market place illuminates the varieties of acrylic paint units one can anticipate finding inside its shops. This consciousness empowers customers to make knowledgeable choices based mostly on their particular person wants and expectations.

Goal’s function within the broader context of “acrylic paint set goal” highlights the democratization of artwork provides. The supply of those units in a broadly accessible retail surroundings lowers the barrier to entry for people exploring inventive pursuits. Whereas limitations might exist concerning professional-grade high quality, Goal’s contribution to creating artwork provides extra accessible has plain worth. The strategic intersection of product, retailer, and client underscores the importance of “Goal” inside the phrase “acrylic paint set goal.” This understanding facilitates knowledgeable client selections and highlights the evolving panorama of artwork provide accessibility within the fashionable market.

5. Newbie artists

Newbie artists characterize a big goal demographic for acrylic paint units offered in mass-market retail environments. The accessibility and affordability of those units typically align with the wants and price range constraints of people embarking on their inventive journey. This connection warrants exploration to know how these units cater to the precise necessities of novice painters.

  • Experimentation and Exploration

    Newbie artists typically make the most of these units for preliminary experimentation with colour mixing, brush strategies, and numerous portray kinds. The pre-selected vary of colours in a set permits novices to discover elementary colour idea ideas with out the expense of buying particular person tubes. As an example, a newbie may experiment with mixing major colours to create secondary hues, gaining sensible expertise with colour interactions. This fosters ability growth and encourages additional exploration of the medium.

  • Ability Improvement and Studying Curve

    The simplicity and comfort of pre-packaged units enable newcomers to concentrate on creating elementary abilities with out the complexities of assembling particular person provides. The inclusion of primary brushes, for instance, removes the preliminary hurdle of choosing applicable instruments, permitting novices to focus on brushwork and paint software. This streamlined method facilitates a smoother studying curve, minimizing potential frustration and inspiring continued apply.

  • Price-Effectiveness and Price range Issues

    Acrylic paint units provide a cheap entry level into the world of portray, notably for budget-conscious newcomers. Buying a whole set is mostly cheaper than buying particular person paints, brushes, and different provides individually. This affordability removes a big monetary barrier, making inventive exploration accessible to a wider viewers. A pupil, for instance, can start portray with out a substantial preliminary funding.

  • Undertaking-Primarily based Studying and Artistic Exploration

    Newbie artists typically undertake project-based studying, following tutorials or collaborating in introductory courses. Acrylic paint units present the required supplies for these guided experiences, permitting novices to concentrate on the precise strategies being taught. For instance, a newbie may buy a set designed for panorama portray, containing colours and brushes appropriate for that particular style. This targeted method enhances ability growth inside a selected space of curiosity.

The convergence of newbie artists and acrylic paint units offered at mass-market retailers represents a symbiotic relationship. These units cater to the precise wants of novice painters, offering an accessible and reasonably priced pathway to inventive exploration. The units’ comfort, cost-effectiveness, and concentrate on elementary ability growth contribute considerably to fostering creativity and inspiring continued inventive progress amongst newcomers. This mutually useful relationship underscores the significance of accessible artwork provides in nurturing inventive expertise and increasing entry to inventive expression.

6. Hobbyists

Hobbyists characterize a key client group for acrylic paint units obtainable at mass-market retailers. The comfort and affordability of those units align with the wants of people in search of inventive retailers exterior {of professional} inventive pursuits. This connection warrants examination to know how these units cater particularly to the hobbyist market. Trigger and impact are immediately linked: the provision of reasonably priced, accessible units immediately influences the probability of people pursuing portray as a leisure exercise. For instance, somebody exploring portray as a brand new pastime may buy a primary set to experiment with out a vital monetary dedication. Conversely, knowledgeable artist doubtless requires specialised supplies past the scope of a typical hobbyist set. The hobbyist market phase immediately influences the varieties of acrylic paint units provided at retailers like Goal.

A number of components contribute to the attraction of those units for hobbyists. The all-in-one nature of the units eliminates the necessity for in depth analysis and particular person purchases of paints, brushes, and different provides. This comfort is essential for people balancing their pastime with different commitments. A working guardian, for example, may discover the convenience of a whole set extra interesting than sourcing particular person provides. Additional, the pre-selected colour palettes typically present in hobbyist units present a place to begin for exploration, simplifying colour mixing choices for these new to the medium. This curated method permits hobbyists to concentrate on the enjoyment of portray moderately than the technicalities of colour idea. Lastly, the comparatively low price of those units aligns with the customarily budget-conscious nature of hobbyist spending. This affordability makes inventive exploration accessible with out vital monetary pressure.

The intersection of hobbyists and available acrylic paint units signifies a broader development of accessible inventive expression. These units cater to a rising demand for handy and reasonably priced artwork provides, enabling people to discover inventive passions with out the obstacles typically related to professional-grade supplies. Whereas limitations might exist by way of pigment high quality or colour vary, the worth of those units for the hobbyist neighborhood stays plain. The accessibility fostered by these units contributes to a richer and extra numerous panorama of inventive engagement. The supply of those units empowers people to pursue inventive achievement, enriching their lives and contributing to a wider appreciation for the humanities. This accessibility fosters a way of neighborhood and shared inventive expertise, additional strengthening the bond between hobbyists and the available instruments that empower their inventive expression.

7. Comfort

Comfort represents a big driver behind the recognition of acrylic paint units present in mass-market retailers. The all-in-one nature of those units simplifies the method of buying artwork provides, eliminating the necessity for sourcing particular person parts. This comfort issue has a direct impression on client conduct. As an example, a busy guardian in search of a inventive exercise for his or her little one may go for a available set moderately than researching and buying particular person paints, brushes, and different needed objects. This choice for comfort stems from the time-saving facet of a pre-assembled package. The supply of those units in readily accessible retail areas additional amplifies this comfort issue. The power to buy a whole set throughout an everyday purchasing journey eliminates the necessity for a devoted go to to a specialised artwork provide retailer, a big benefit for time-constrained people.

The curated nature of those acrylic paint units additional contributes to their comfort. Pre-selected colour palettes provide a simplified method to paint mixing, notably useful for newcomers. This curated choice removes the decision-making course of related to selecting particular person colours, permitting novice artists to concentrate on method and experimentation moderately than colour idea. Moreover, the inclusion of primary brushes and different important instruments inside the set eliminates the necessity for separate purchases, streamlining the setup course of and facilitating instant inventive engagement. This all-inclusive method lowers the barrier to entry for people exploring portray, encouraging participation by minimizing the preliminary funding of effort and time required to assemble needed provides.

The comfort provided by these acrylic paint units performs an important function in fostering inventive exploration and accessibility. By simplifying the acquisition and setup course of, these units encourage wider engagement in inventive pursuits. This ease of entry has broader implications for inventive expression inside the common inhabitants. Whereas some skilled artists might choose the customization provided by buying particular person provides, the comfort issue of pre-assembled units stays a big driver of their recognition, notably amongst newcomers, hobbyists, and people in search of a streamlined method to inventive expression. The comfort of “acrylic paint set goal” finally contributes to the democratization of artwork, making inventive pursuits extra accessible to a wider viewers.

8. Affordability

Affordability performs a pivotal function within the widespread availability and attraction of acrylic paint units, notably these present in mass-market retailers. Price concerns typically characterize a big issue influencing buying choices, particularly for newcomers, hobbyists, and budget-conscious customers. Analyzing the assorted sides of affordability inside this context reveals its impression on accessibility and market dynamics.

  • Worth Level and Accessibility

    The comparatively low worth level of those units in comparison with buying particular person paints, brushes, and different provides contributes considerably to their accessibility. This decrease price of entry makes inventive exploration possible for a broader viewers, together with college students, households, and people experimenting with a brand new pastime. This worth accessibility fosters wider engagement in inventive pursuits, eradicating a big monetary barrier that may in any other case deter participation. For instance, a pupil on a restricted price range can readily entry a whole set, facilitating inventive exploration with out a substantial monetary outlay.

  • Materials Prices and Manufacturing Processes

    The affordability of those units typically displays manufacturing processes and materials selections. Using student-grade pigments, artificial brushes, and cheaper packaging supplies contributes to decrease manufacturing prices, translating immediately right into a decrease retail worth. Whereas skilled artists might prioritize higher-quality supplies, the cost-effectiveness of those units aligns with the wants and price range constraints of many customers. This stability between price and high quality permits for broader entry to artwork provides, enabling extra people to take part in inventive actions.

  • Market Competitors and Client Demand

    The aggressive panorama of the artwork provide market influences the pricing methods of producers and retailers. Client demand for reasonably priced choices drives the manufacturing and availability of budget-friendly units. This market dynamic ensures a spread of worth factors, catering to numerous client wants and budgets. Competitors advantages customers by offering selections and driving innovation in reasonably priced artwork provides. The supply of a number of manufacturers and set configurations empowers customers to pick merchandise that greatest align with their particular person necessities and monetary constraints.

  • Worth Notion and Buying Habits

    Shoppers typically understand worth within the all-in-one nature of those acrylic paint units. Buying a whole set of important provides at a single worth level simplifies the buying course of and affords perceived price financial savings in comparison with buying objects individually. This bundled method appeals to customers in search of comfort and effectivity. The notion of worth influences buying choices, contributing to the recognition of those units amongst budget-conscious customers. This worth proposition reinforces the affordability issue and drives market demand for full, ready-to-use acrylic paint units.

The affordability of acrylic paint units at mass-market retailers considerably impacts accessibility and market dynamics. This affordability fosters broader engagement in inventive pursuits by eradicating monetary obstacles and offering a cheap entry level for newcomers and hobbyists. The interaction of worth level, materials prices, market competitors, and client notion of worth collectively contribute to the affordability and subsequent recognition of those units inside the broader artwork provide market. This complicated interaction underscores the significance of affordability in making inventive expression accessible to a wider viewers.

9. Accessibility

Accessibility, within the context of “acrylic paint set goal,” refers back to the ease with which people can purchase and make the most of these artwork provides. This encompasses bodily availability, affordability, and ease of use. Understanding accessibility is essential for evaluating the impression of those units on inventive expression inside the broader inhabitants. The supply of those units in mass-market retailers considerably influences their accessibility, impacting the probability of people participating in inventive pursuits. This accessibility has broader implications for fostering creativity and democratizing entry to artwork provides.

  • Retail Availability

    The presence of acrylic paint units in broadly accessible retail areas like Goal considerably impacts their accessibility. This widespread availability eliminates the necessity to go to specialised artwork provide shops, a possible barrier for people in areas with restricted entry to such retailers. For instance, a rural neighborhood with a Goal however no devoted artwork provide retailer advantages from the provision of those units. This expanded attain fosters inventive exploration in communities the place entry may in any other case be restricted.

  • Affordability

    The comparatively low price of those units in comparison with buying particular person paints, brushes, and different provides enhances accessibility. This affordability makes inventive expression financially possible for a broader vary of people, together with college students, households, and budget-conscious hobbyists. As an example, a household in search of an reasonably priced inventive exercise may select an acrylic paint set on account of its decrease price in comparison with different artwork provides. This cost-effectiveness broadens entry to inventive supplies, encouraging inventive exploration with out vital monetary pressure.

  • Ease of Use

    The all-in-one nature of acrylic paint units contributes to their accessibility. Pre-selected colour palettes and the inclusion of primary brushes and different instruments simplify the setup course of, enabling instant inventive engagement. This ease of use removes a possible barrier for newcomers who may in any other case really feel overwhelmed by the quite a few selections concerned in assembling particular person provides. A novice artist can merely open the set and start portray, fostering a way of instant gratification and inspiring continued exploration.

  • On-line Availability

    The rising availability of those units by means of on-line retailers additional expands accessibility. On-line buying choices cater to people in distant areas or these with restricted mobility, eliminating geographical obstacles and increasing the attain of those merchandise. This on-line accessibility additional democratizes entry to artwork provides, enabling people in numerous areas to have interaction in inventive pursuits. The comfort of on-line ordering and residential supply enhances accessibility for individuals who might discover it troublesome to go to bodily shops.

The accessibility of “acrylic paint set goal” has vital implications for fostering inventive expression and creativity inside the broader inhabitants. The convergence of retail availability, affordability, ease of use, and on-line accessibility contributes to a extra inclusive and democratized method to artwork provides. By eradicating obstacles to entry, these units empower people from numerous backgrounds and circumstances to have interaction in inventive pursuits, enriching their lives and contributing to a extra vibrant inventive panorama. The concentrate on accessibility underscores the significance of creating artwork provides available to all who want to discover their inventive potential, no matter their location, price range, or expertise stage.

Ceaselessly Requested Questions

This part addresses widespread inquiries concerning acrylic paint units obtainable at mass-market retailers, offering concise and informative responses.

Query 1: What’s the typical worth vary for these acrylic paint units?

Costs differ based mostly on set measurement, included equipment, and pigment high quality. Typically, units vary from budget-friendly choices underneath $15 to extra complete units exceeding $50.

Query 2: Are these units appropriate for skilled artists?

Whereas appropriate for newcomers and hobbyists, skilled artists might require higher-quality pigments and a broader colour vary usually present in individually bought paints. Skilled-grade units exist, however they typically come at a better worth level.

Query 3: What surfaces could be painted with acrylic paints from these units?

Acrylic paint adheres to varied surfaces together with canvas, paper, wooden, material, and even some plastics. Correct floor preparation, comparable to priming, could also be needed for optimum outcomes. Particular floor suggestions are sometimes included within the set directions.

Query 4: How do these acrylic paints differ from oil or watercolor paints?

Acrylics are water-based and quick-drying, not like oil paints, which require solvents and dry slowly. They provide larger opacity and sturdiness in comparison with watercolors, that are identified for his or her transparency and delicate nature.

Query 5: What’s the anticipated lifespan of unopened acrylic paint?

Unopened acrylic paints usually final a number of years if saved correctly in a cool, dry surroundings away from direct daylight and excessive temperatures. Checking the producer’s info for particular shelf-life steering is really helpful.

Query 6: What are the important equipment wanted to begin portray with these units?

Many units embody primary brushes, however further brushes, a palette, water containers, and a palette knife can improve the portray expertise. Relying on the challenge, different supplies like masking tape, sponges, or textured mediums can also show useful.

Understanding the nuances of acrylic paint units empowers knowledgeable buying choices aligned with particular person wants and inventive objectives. Cautious consideration of those components ensures a satisfying and productive portray expertise.

The next part will present in-depth critiques and comparisons of particular acrylic paint units obtainable at Goal, providing sensible steering for choosing the perfect set.

Important Ideas for Using Acrylic Paint Units

Maximizing the potential of acrylic paint units requires an understanding of elementary strategies and greatest practices. The following tips provide sensible steering for attaining optimum outcomes and fostering inventive exploration.

Tip 1: Correct Floor Preparation

Getting ready the portray floor is essential for attaining optimum paint adhesion and stopping undesirable absorption. Priming canvases or making use of gesso to different surfaces creates a uniform texture and enhances colour vibrancy. Neglecting floor preparation might lead to uneven paint software and diminished colour depth.

Tip 2: Brush Choice and Care

Deciding on applicable brushes considerably impacts the ultimate final result. Completely different brush varieties, comparable to spherical, flat, and filbert, produce diversified results. Cleansing brushes completely with cleaning soap and water instantly after use preserves their form and prolongs their lifespan. Improper cleansing can result in bristle harm and diminished brush effectiveness.

Tip 3: Understanding Coloration Mixing Rules

Familiarity with primary colour idea enhances colour mixing capabilities. Experimenting with major colours and progressively introducing different hues expands the obtainable colour palette. Understanding colour relationships permits for predictable and managed colour mixing outcomes, increasing inventive prospects.

Tip 4: Layering and Mixing Strategies

The short-drying nature of acrylics permits for layered software and numerous mixing strategies. Thinning paint with water creates washes for translucent results, whereas making use of thicker paint produces impasto textures. Mastering layering and mixing expands inventive expression.

Tip 5: Using Mediums and Components

Exploring mediums and components, comparable to retarders, gloss mediums, or texture gels, extends the flexibility of acrylic paints. These additions modify drying occasions, alter floor finishes, or create distinctive textural results. Experimentation with these supplies expands inventive prospects.

Tip 6: Correct Paint Storage

Storing acrylic paints appropriately preserves their high quality and prolongs their lifespan. Tightly sealing paint containers after use prevents drying and pigment separation. Storing paints in a cool, dry surroundings away from direct daylight and excessive temperatures maintains their optimum consistency and colour vibrancy.

Tip 7: Observe and Experimentation

Constant apply and experimentation are important for ability growth and inventive progress. Exploring numerous strategies, experimenting with completely different surfaces, and often participating with the medium domesticate proficiency and increase inventive potential.

Adhering to those ideas empowers artists to totally make the most of the potential of acrylic paint units. Understanding correct strategies, materials traits, and greatest practices enhances inventive outcomes and fosters inventive progress.

The next conclusion synthesizes the important thing info introduced all through this exploration of acrylic paint units, providing last insights for knowledgeable buying choices and profitable inventive endeavors.

Conclusion

Acrylic paint units obtainable at mass-market retailers characterize a big level of entry for people exploring inventive expression. Evaluation reveals the interaction of things influencing their attraction, together with affordability, comfort, and accessibility. Examination of particular person componentsacrylic, paint, set, and the goal demographicprovides a complete understanding of those merchandise inside the broader artwork provide market. Understanding goal customers, encompassing newcomers, hobbyists, and people in search of handy inventive retailers, additional clarifies the market positioning of those units. The exploration of core advantages, comparable to comfort, affordability, and accessibility, underscores their worth in fostering widespread inventive engagement.

The supply of acrylic paint units at accessible retail areas democratizes inventive expression, empowering people to discover inventive potential no matter expertise stage or price range constraints. The continued evolution of artwork provides and retail methods guarantees additional innovation in accessible and reasonably priced inventive instruments, fostering a wider appreciation for inventive pursuits inside the broader neighborhood.