8+ Best Ghostbusters T-Shirts at Target


8+ Best Ghostbusters T-Shirts at Target

This phrase represents a shopper looking for a particular product: apparel that includes the Ghostbusters franchise, bought at Goal retail shops. This search doubtless originates from a buyer wanting this specific mixture of name and retailer, maybe attributable to Goal’s accessibility, pricing, or particular product traces.

The importance of this search lies in its reflection of shopper conduct and market developments. It signifies continued demand for licensed merchandise associated to the Ghostbusters franchise. Moreover, it highlights the function of Goal as a key retailer for such merchandise. The selection of Goal particularly would possibly point out a shopper choice for its perceived worth, comfort, or particular product variations not accessible elsewhere. The enduring reputation of the Ghostbusters franchise mixed with Goal’s market presence makes this a doubtlessly worthwhile product intersection.

Understanding this shopper need permits for exploration of associated subjects resembling licensing agreements, retail methods, and the affect of common tradition on shopper buying selections. This understanding can inform advertising and marketing and gross sales methods, product growth, and stock administration throughout the retail and leisure industries.

1. Ghostbusters (Model)

The “Ghostbusters” model types the inspiration of the key phrase phrase “ghostbusters t-shirt goal.” Its presence signifies the product’s connection to the favored franchise, encompassing movies, tv collection, video video games, and different media. This connection is essential because it drives shopper curiosity and buying selections. The model recognition related to Ghostbusters evokes nostalgia, familiarity, and a pre-existing fan base, making the merchandise interesting to a broad viewers. With out the established model, the demand for a generic “ghost-themed” t-shirt at Goal would doubtless be considerably decrease. The success of Ghostbusters-branded merchandise depends closely on the franchise’s continued relevance and recognition in common tradition.

For instance, the discharge of a brand new Ghostbusters movie typically results in elevated demand for associated merchandise. This surge in reputation interprets to increased gross sales of things like t-shirts at retailers resembling Goal. Conversely, intervals of decrease franchise exercise would possibly result in decreased demand. This illustrates the direct relationship between the model’s power and the marketability of related merchandise. Moreover, totally different iterations of the Ghostbusters franchise, resembling the unique movies, the animated collection, or the latest reboot, would possibly enchantment to totally different demographics. Understanding these nuances permits for focused advertising and marketing methods at particular shopper segments.

In abstract, the “Ghostbusters” model is the core driver of demand for merchandise like t-shirts bought at Goal. Recognizing the model’s affect on shopper conduct permits for strategic product growth, advertising and marketing, and stock administration. Leveraging the model’s power and understanding its fluctuations in reputation are essential for maximizing gross sales potential and capitalizing on shopper curiosity within the Ghostbusters franchise.

2. T-Shirt (Product)

The “t-shirt” ingredient inside “ghostbusters t-shirt goal” specifies the product kind. Whereas the Ghostbusters model attracts shopper curiosity, the t-shirt itself serves because the tangible canvas for expressing that curiosity. This selection of attire is critical as a result of t-shirt’s widespread reputation and flexibility. T-shirts are generally worn throughout demographics, making them an efficient medium for displaying model affiliation. Their comparatively low value in comparison with different attire like jackets or sweatshirts contributes to their accessibility and potential for increased gross sales volumes. Furthermore, the t-shirt’s easy design offers ample area for showcasing Ghostbusters-related imagery, logos, and slogans.

Contemplate the distinction in market potential between a Ghostbusters-themed t-shirt and, for instance, a Ghostbusters-themed baseball cap or a set of Ghostbusters-themed cufflinks. Whereas these different merchandise would possibly enchantment to particular segments of the fanbase, the t-shirt’s broader enchantment results in wider market attain. A t-shirt could be worn casually, making it appropriate for on a regular basis use, additional amplifying model visibility. The selection of the t-shirt because the product additionally impacts manufacturing and distribution issues. T-shirts are comparatively cheap to fabricate and readily adaptable to varied sizes and designs, simplifying stock administration for retailers like Goal.

In conclusion, the number of the “t-shirt” because the product throughout the “ghostbusters t-shirt goal” key phrase highlights its practicality and market viability. The t-shirt’s versatility, affordability, and broad enchantment contribute considerably to the general market potential of Ghostbusters merchandise at Goal. Understanding this product selection permits for optimized advertising and marketing methods, stock planning, and in the end, larger success in reaching the goal shopper. This perception is essential for successfully leveraging the Ghostbusters model and maximizing gross sales throughout the aggressive retail panorama.

3. Goal (Retailer)

The “Goal” part inside “ghostbusters t-shirt goal” signifies the precise retail atmosphere the place the buyer seeks the product. This ingredient is essential, because it dictates the accessibility, pricing, and potential variations of the product. Goal’s market positioning as a value-oriented retailer with a broad buyer base closely influences the general market potential of Ghostbusters t-shirts. The selection of Goal over different retailers like specialty shops or on-line marketplaces signifies shopper expectations concerning worth level, comfort, and potential unique product choices. For instance, Goal’s frequent promotional gross sales and collaborations with particular manufacturers can considerably affect shopper buying selections. If Goal provides an unique Ghostbusters t-shirt design or bundles it with different merchandise, it might incentivize purchases which may not happen elsewhere. Goal’s established distribution community and retailer presence throughout the nation additionally contribute to the product’s accessibility. This huge attain enhances the visibility of Ghostbusters merchandise, doubtlessly resulting in impulse purchases and better gross sales volumes. The retailer’s popularity and model picture additionally play a job; Goal’s perceived family-friendly atmosphere would possibly make it a most popular vacation spot for fogeys looking for licensed merchandise for youngsters.

Moreover, Goal’s on-line platform extends the product’s attain past bodily shops. On-line availability expands the potential buyer base and provides added comfort, significantly for shoppers who could not have easy accessibility to a bodily Goal location. Goal’s on-line presence additionally facilitates focused promoting and information assortment, permitting for more practical advertising and marketing methods tailor-made to particular demographics involved in Ghostbusters merchandise. This on-line presence could be leveraged to advertise unique offers, spotlight new product arrivals, and monitor shopper buying developments. By analyzing on-line gross sales information, Goal can optimize stock administration and anticipate future demand for Ghostbusters-related merchandise. This data-driven strategy enhances the retailer’s capability to reply to market fluctuations and maximize gross sales alternatives.

In abstract, the “Goal” part inside “ghostbusters t-shirt goal” highlights the retailer’s substantial affect on the product’s market success. Elements resembling Goal’s pricing methods, distribution community, model picture, and on-line presence considerably affect shopper conduct and buying selections. Understanding Goal’s function on this context permits for a complete evaluation of market dynamics and optimization of methods for maximizing gross sales of Ghostbusters merchandise. This understanding is important for each the retailer and the model licensor in maximizing the product’s market potential and reaching the goal shopper successfully.

4. Licensed Merchandise

The “ghostbusters t-shirt goal” key phrase inherently signifies a bit of licensed merchandise. This licensing settlement between the Ghostbusters model holder (sometimes a studio or manufacturing firm) and Goal is key to the product’s existence. With out the authorized framework of licensing, Goal couldn’t legally promote merchandise that includes the Ghostbusters mental property. This authorized settlement grants Goal the best to make use of the Ghostbusters model, logos, and characters on particular merchandise, on this case, t-shirts. In return, the model holder receives royalties or licensing charges, making a mutually useful enterprise relationship. The presence of licensed merchandise contributes to the model’s visibility and continued relevance in common tradition whereas offering retailers like Goal with established, in-demand merchandise to supply shoppers. The affect of licensing is demonstrable; think about the distinction between an formally licensed Ghostbusters t-shirt and a generic “ghost-themed” t-shirt. The licensed product carries the load and recognition of the established model, rising its desirability and perceived worth for shoppers. This distinction instantly impacts pricing, shopper belief, and in the end, gross sales potential. As an example, a shopper particularly looking for a Ghostbusters t-shirt is unlikely to be glad with a generic different, highlighting the significance of licensed merchandise in assembly shopper demand.

Moreover, licensing agreements typically stipulate high quality management measures, guaranteeing the merchandise aligns with the model’s picture and requirements. This protects each the model holder and the retailer. Customers associating low-quality merchandise with a beloved model might negatively affect the model’s popularity. Due to this fact, licensing agreements sometimes define particular manufacturing requirements, materials necessities, and design approvals to keep up model integrity. This advantages Goal by assuring clients of product high quality and authenticity. The licensing settlement additionally defines the scope and period of the merchandising rights. For instance, the settlement would possibly grant Goal the best to promote Ghostbusters t-shirts for a particular interval or restrict the kinds of t-shirt designs allowed. These parameters are essential for managing manufacturing, stock, and advertising and marketing efforts. Understanding the phrases of the licensing settlement informs Goal’s enterprise selections associated to the Ghostbusters product line.

In conclusion, the “licensed merchandise” side of “ghostbusters t-shirt goal” is essential for understanding the product’s authorized and industrial context. This settlement offers the authorized foundation for the product’s existence, influencing its manufacturing, advertising and marketing, and distribution. The licensing settlement advantages each the model holder and the retailer by defending mental property, guaranteeing product high quality, and facilitating a mutually useful enterprise relationship. Recognizing the complexities of licensed merchandise offers beneficial insights into the broader retail panorama and the intricate interaction between mental property rights, shopper demand, and market dynamics.

5. Client Demand

Client demand is the driving pressure behind the market viability of “ghostbusters t-shirt goal.” With out ample shopper curiosity, the product wouldn’t be stocked by the retailer. Understanding the nuances of this demand is essential for each the model licensor and the retailer in optimizing advertising and marketing methods, stock administration, and in the end, profitability.

  • Model Recognition and Nostalgia

    The Ghostbusters franchise enjoys widespread recognition, evoking nostalgia for a lot of shoppers. This pre-existing familiarity and constructive affiliation with the model considerably contribute to demand for associated merchandise. For instance, people who grew up watching the unique Ghostbusters movies could buy a t-shirt as a type of expressing their fandom or reliving childhood reminiscences. This nostalgic enchantment types a good portion of shopper demand for Ghostbusters merchandise at Goal.

  • Present Reputation and Tendencies

    Demand for “ghostbusters t-shirt goal” fluctuates based mostly on the franchise’s present presence in common tradition. The discharge of a brand new movie, online game, or tv collection typically results in a surge in demand for associated merchandise. Conversely, intervals of decrease franchise exercise could lead to decreased shopper curiosity. Monitoring these developments is important for optimizing stock ranges and capitalizing on intervals of peak demand. For instance, Goal would possibly enhance inventory of Ghostbusters t-shirts in anticipation of a brand new movie launch.

  • Goal Viewers Demographics

    Understanding the precise demographics involved in Ghostbusters merchandise is essential for focused advertising and marketing efforts. Completely different iterations of the franchise, resembling the unique movies, the animated collection, or later reboots, could enchantment to distinct demographics. Recognizing these nuances permits for tailoring advertising and marketing campaigns to particular age teams, gender demographics, and different related segments. As an example, advertising and marketing campaigns focusing on nostalgic adults would possibly differ considerably from these focusing on youthful audiences accustomed to more moderen iterations of the franchise.

  • Value Sensitivity and Perceived Worth

    Client demand can be influenced by the perceived worth proposition of “ghostbusters t-shirt goal.” Goal’s popularity as a value-oriented retailer performs a job in shopper expectations concerning pricing. Promotional gross sales, reductions, and bundling provides can considerably affect buying selections. If shoppers understand the value of a Ghostbusters t-shirt at Goal as truthful relative to its high quality and desirability, demand is prone to be increased. Conversely, inflated pricing might negatively affect demand, even for a well-liked model.

These interconnected sides of shopper demand instantly affect the market efficiency of “ghostbusters t-shirt goal.” By understanding the underlying drivers of demand, each the model licensor and Goal can optimize methods to maximise gross sales and make sure that product availability aligns with shopper curiosity. This includes cautious evaluation of market developments, efficient advertising and marketing campaigns focused at particular demographics, and pricing methods that align with shopper perceptions of worth. In the end, an intensive understanding of shopper demand is important for sustained success within the aggressive retail panorama.

6. Product Availability

Product availability is a essential part of the “ghostbusters t-shirt goal” key phrase’s success. It represents the tangible presence of the specified product inside Goal’s retail channels, each bodily shops and on-line platforms. A scarcity of availability instantly interprets to misplaced gross sales alternatives and potential shopper frustration. A number of components affect product availability, together with stock administration, provide chain logistics, and demand forecasting. For instance, if Goal underestimates demand for Ghostbusters t-shirts throughout a brand new film launch, the ensuing shortage might result in shopper dissatisfaction and misplaced income. Conversely, overestimating demand can result in extra stock, tying up capital and doubtlessly requiring clearance gross sales that diminish revenue margins. Efficient stock administration, knowledgeable by correct demand forecasting and streamlined provide chains, is important for optimizing product availability.

Contemplate the affect of seasonal developments on product availability. Demand for Ghostbusters t-shirts would possibly enhance throughout Halloween or in anticipation of a brand new movie launch. Goal should proactively regulate stock ranges to satisfy these predictable surges in demand. Moreover, variations in product availability throughout totally different Goal areas can affect shopper conduct. A shopper looking for a particular Ghostbusters t-shirt design may be keen to journey to a farther Goal location or make the most of the net retailer if their native retailer lacks the specified product. This highlights the significance of stock visibility and interconnectivity between bodily shops and the net platform. Offering shoppers with real-time info on product availability at numerous areas empowers knowledgeable buying selections and minimizes frustration related to product shortage.

In abstract, product availability is an important hyperlink between shopper demand and gross sales realization for “ghostbusters t-shirt goal.” Efficient stock administration, pushed by correct demand forecasting and environment friendly provide chain logistics, is key for maximizing product availability and minimizing misplaced gross sales alternatives. Moreover, offering shoppers with readily accessible details about product availability throughout totally different Goal areas, each bodily and on-line, enhances the shopper expertise and reinforces Goal’s popularity as a dependable retailer. Understanding the complexities of product availability and its affect on shopper conduct is important for optimizing retail methods and maximizing the market potential of Ghostbusters merchandise.

7. Pricing Technique

Pricing technique performs a vital function out there success of “ghostbusters t-shirt goal.” The value level Goal units for this merchandise instantly influences shopper buying selections and in the end determines profitability. A number of interconnected components inform the pricing technique, together with manufacturing prices, licensing charges, competitor pricing, perceived worth, and target market demographics. Balancing these issues is important for optimizing gross sales quantity and maximizing revenue margins.

  • Value-Plus Pricing

    This technique includes calculating the whole value of manufacturing and distributing the Ghostbusters t-shirt, together with manufacturing, licensing charges, delivery, and overhead, then including a predetermined markup proportion to reach on the ultimate retail worth. This ensures a revenue margin on every unit bought. Nonetheless, cost-plus pricing doesn’t at all times account for exterior market components resembling competitor pricing or shopper worth sensitivity.

  • Aggressive Pricing

    Aggressive pricing includes analyzing the costs of comparable merchandise provided by competing retailers. Goal would possibly worth its Ghostbusters t-shirts barely under, at, or barely above competitor costs relying on its total market positioning and desired revenue margins. This technique requires steady monitoring of competitor pricing and changes to keep up a aggressive edge. For instance, if a competitor provides the same Ghostbusters t-shirt at a considerably lower cost, Goal would possibly want to regulate its pricing to stay aggressive.

  • Worth-Based mostly Pricing

    This technique focuses on the perceived worth of the product to the buyer. Elements resembling model recognition, product high quality, exclusivity, and design complexity affect perceived worth. Goal would possibly worth a limited-edition Ghostbusters t-shirt with a singular design at a premium in comparison with a normal design attributable to its increased perceived worth amongst collectors or devoted followers. Worth-based pricing requires understanding the target market’s preferences and willingness to pay for particular options or attributes.

  • Promotional Pricing

    Promotional pricing includes quickly decreasing the value of Ghostbusters t-shirts to stimulate gross sales throughout particular intervals, resembling holidays, back-to-school season, or coinciding with new Ghostbusters media releases. Reductions, bundles, and buy-one-get-one provides are widespread promotional pricing techniques. Whereas these promotions can enhance gross sales quantity, additionally they scale back revenue margins per unit, requiring cautious planning and execution to realize total profitability.

These pricing methods will not be mutually unique; Goal typically employs a mixture of those approaches to optimize pricing for “ghostbusters t-shirt goal.” The particular pricing technique applied is dependent upon a wide range of components, together with market circumstances, competitor actions, and the precise product providing. A versatile and data-driven pricing technique is important for maximizing gross sales, sustaining profitability, and responding successfully to the dynamic retail panorama. In the end, the chosen pricing technique considerably impacts shopper buying selections and determines the long-term market success of Ghostbusters merchandise at Goal.

8. Goal Viewers

Understanding the target market is essential for the success of “ghostbusters t-shirt goal.” This includes figuring out the precise shopper teams probably to buy Ghostbusters merchandise at Goal. This understanding informs advertising and marketing methods, product design, and total retail planning. The target market for “ghostbusters t-shirt goal” shouldn’t be monolithic; it encompasses numerous demographics influenced by components resembling age, nostalgia, present developments, and gender. For instance, nostalgic adults who grew up with the unique Ghostbusters movies symbolize a key section. Their buying selections are sometimes pushed by nostalgia and a need to attach with their childhood reminiscences. This section may be extra involved in t-shirts that includes traditional Ghostbusters imagery or logos. In distinction, youthful audiences accustomed to more moderen iterations of the franchise, such because the animated collection or the 2016 reboot, represent a special section. Their preferences would possibly lean in the direction of designs reflecting these newer interpretations. Successfully reaching these distinct segments requires tailor-made advertising and marketing campaigns and product choices.

Moreover, parental buying conduct performs a big function within the “ghostbusters t-shirt goal” market. Mother and father buying Ghostbusters t-shirts for his or her youngsters symbolize a definite section influenced by components resembling worth, little one choice, and the perceived suitability of the merchandise. Advertising and marketing efforts focusing on this section would possibly emphasize worth propositions, family-friendly designs, and the supply of youth sizes. Gender additionally influences the target market. Whereas Ghostbusters enjoys cross-gender enchantment, particular designs or product variations would possibly cater extra in the direction of specific genders. Understanding these nuances permits for optimizing product growth and advertising and marketing messages to resonate with particular shopper teams. As an example, Goal would possibly provide a greater variety of ladies’s Ghostbusters t-shirt designs that includes extra fitted silhouettes or shade palettes historically related to girls’s attire.

In conclusion, successfully focusing on the varied viewers for “ghostbusters t-shirt goal” requires a nuanced understanding of the varied shopper segments and their respective motivations. Analyzing demographic information, buying developments, and shopper suggestions informs advertising and marketing methods, product growth, and stock administration. This understanding ensures that the best merchandise attain the best shoppers on the proper time, maximizing gross sales potential and strengthening the Ghostbusters model presence inside Goal’s retail atmosphere. Failing to adequately tackle the precise wants and preferences of the target market can result in missed alternatives and diminished market efficiency. Due to this fact, a focused strategy to understanding and interesting the buyer base is important for sustained success within the aggressive retail panorama.

Incessantly Requested Questions

This part addresses widespread inquiries concerning Ghostbusters t-shirts bought at Goal, offering concise and informative responses.

Query 1: The place can formally licensed Ghostbusters t-shirts be bought at Goal?

Formally licensed Ghostbusters t-shirts are sometimes accessible in Goal’s attire sections, each in bodily shops and on-line. Availability could range by location and season. Checking Goal’s web site or contacting native shops instantly can verify availability.

Query 2: What sizes are sometimes provided for Ghostbusters t-shirts at Goal?

Goal typically provides a variety of sizes, together with grownup sizes (small by means of XX-large or bigger) and youth sizes. Particular measurement availability can range relying on the design and inventory ranges. Consulting measurement charts on-line or in-store can present correct measurements.

Query 3: Are there unique Ghostbusters t-shirt designs accessible solely at Goal?

Goal sometimes provides unique designs as a part of collaborations or limited-edition releases. Checking promotional supplies, Goal’s web site, or social media channels can present info on unique choices.

Query 4: What’s the typical worth vary for Ghostbusters t-shirts at Goal?

Costs range relying on design complexity, measurement, and any ongoing gross sales or promotions. Usually, costs vary from $15 to $30. Checking Goal’s web site or visiting a retailer can present present pricing info.

Query 5: What’s Goal’s return coverage for Ghostbusters t-shirts?

Goal’s customary return coverage often applies to Ghostbusters t-shirts. This coverage typically permits returns or exchanges inside a specified timeframe with proof of buy. Consulting Goal’s web site or contacting customer support can present particular particulars on the present return coverage.

Query 6: How can one decide if a Ghostbusters t-shirt bought at Goal is formally licensed?

Formally licensed merchandise sometimes options tags or labels indicating the licensing settlement and the model holder’s info. Genuine Ghostbusters merchandise can even exhibit increased high quality supplies and printing in comparison with counterfeit merchandise.

Understanding these regularly requested questions ought to make clear widespread considerations concerning the acquisition of Ghostbusters t-shirts at Goal. For extra inquiries, contacting Goal’s customer support division is advisable.

Additional exploration of associated subjects, resembling licensing agreements, retail methods, and the affect of common tradition on shopper buying selections, can improve understanding of the broader market context.

Optimizing “ghostbusters t-shirt goal” for Enhanced Market Efficiency

The next ideas present actionable insights for leveraging the “ghostbusters t-shirt goal” key phrase to reinforce market efficiency. These suggestions concentrate on maximizing visibility, driving shopper engagement, and in the end rising gross sales inside Goal’s retail atmosphere.

Tip 1: Optimize Product Listings for Search Visibility
Product listings on Goal’s web site and different on-line platforms ought to incorporate related key phrases, together with variations of “Ghostbusters t-shirt.” Clear, concise product titles and descriptions enhance search engine marketing (web optimization), rising product visibility to shoppers looking out on-line.

Tip 2: Leverage Social Media Advertising and marketing
Focused social media campaigns can successfully attain particular demographics involved in Ghostbusters merchandise. Platforms like Instagram, Fb, and Twitter permit for visually participating content material showcasing the t-shirt designs and linking on to product pages on Goal’s web site.

Tip 3: Capitalize on Seasonal Tendencies and Franchise Occasions
Improve promotional efforts and stock ranges round Halloween, new film releases, or anniversaries associated to the Ghostbusters franchise. This proactive strategy capitalizes on predictable surges in shopper curiosity and demand.

Tip 4: Provide Unique Designs and Collaborations
Partnering with designers or artists to create limited-edition Ghostbusters t-shirt designs accessible completely at Goal can generate pleasure and drive shopper demand. This exclusivity provides perceived worth and incentivizes purchases.

Tip 5: Implement Focused Promoting Campaigns
Make the most of focused internet marketing to achieve particular shopper demographics involved in Ghostbusters merchandise. Platforms like Google Adverts and social media promoting permit for exact focusing on based mostly on demographics, pursuits, and on-line conduct.

Tip 6: Monitor Buyer Suggestions and Opinions
Actively monitor buyer evaluations and suggestions associated to Ghostbusters t-shirts at Goal. This beneficial info offers insights into shopper preferences, potential product enhancements, and areas for enhancing the shopper expertise. Addressing detrimental evaluations promptly demonstrates responsiveness and dedication to buyer satisfaction.

Tip 7: Analyze Gross sales Knowledge and Alter Stock Accordingly
Often analyze gross sales information to trace developments in demand for Ghostbusters t-shirts at Goal. This data-driven strategy informs stock administration selections, guaranteeing optimum inventory ranges to satisfy shopper demand with out incurring extra stock prices.

Implementing these methods can considerably improve the market efficiency of “ghostbusters t-shirt goal,” driving shopper engagement, maximizing gross sales, and strengthening the Ghostbusters model presence inside Goal’s retail ecosystem. These actionable insights present a framework for optimizing product visibility, leveraging advertising and marketing alternatives, and in the end attaining larger success within the aggressive retail panorama.

These insights lay the inspiration for a complete strategy to maximizing the market potential of Ghostbusters t-shirts inside Goal’s retail atmosphere. By implementing these methods, stakeholders can leverage the enduring reputation of the Ghostbusters franchise and Goal’s market attain to realize sustained success.

Conclusion

Evaluation of “ghostbusters t-shirt goal” reveals a fancy interaction of things influencing its market efficiency. Model recognition, product kind, retailer choice, licensing agreements, shopper demand, product availability, pricing methods, and target market demographics every contribute considerably to the product’s success. Understanding these interconnected parts offers beneficial insights for stakeholders throughout the retail and leisure industries.

The sustained market presence of “ghostbusters t-shirt goal” underscores the enduring energy of established manufacturers and the significance of aligning product choices with shopper demand. Efficient methods leveraging these insights can optimize product visibility, improve shopper engagement, and maximize gross sales potential. Continued evaluation of market developments and shopper conduct will stay important for navigating the evolving retail panorama and guaranteeing the sustained success of licensed merchandise inside aggressive markets.